brand association — ˈbrand associˌation noun [uncountable] the way in which people think of a particular brand of product when they think of a particular activity because they are closely connected with each other: • Nike has started to build the same brand… … Financial and business terms
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
association — as‧so‧ci‧a‧tion [əˌsəʊsiˈeɪʆn, əˌsəʊʆi ǁ əˌsoʊ ] written abbreviation assn noun [countable] ORGANIZATIONS a group of people or organizations who have the same aims or do the same kind of work: • the National Association of Purchasing Managers… … Financial and business terms
Brand New Eyes — Studio album by Paramore Released September 29, 2009&# … Wikipedia
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
Brand piracy — is the act of naming a product in a manner which can result in confusion with other better known brands. It can occur with either partial integration of the name of the better known brand, or simply by changing the spelling of the product s name … Wikipedia
Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… … Wikipedia
Brand New Eyes — Saltar a navegación, búsqueda Brand New Eyes Álbum de Paramore Publicación 29 de Septiembre de 2009 Gén … Wikipedia Español
Brand licensing — is the process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by… … Wikipedia
Brand New Eyes — Студийный альбом Paramore … Википедия
Brand New — This article is about the rock band. For other uses, see Brand New (disambiguation). Brian Lane redirects here. For the fictional character, see New Tricks (TV series)#main characters. Brand New Brand New performing live at The Flex in Vienna on… … Wikipedia
